Tuesday, November 15, 2016

Privacy & Confidentiality

In this post, discuss how the issues of privacy and confidentiality are related to new media.

Privacy and confidentiality are huge issues of new media noways, I researched and analyzed one of certain examples from news.Facebook has promoted through their homepage to attract commercials and advertisings. Their strategy is to show six hundred million users who have Facebook accounts, and then they contribute other businesses the subscriber’s life patterns, and commercial interests. Facebook attracts other advertisers by the approach that customizes each age, gender and interest for each personalized group. However, Facebook has been criticized in this process and that it infringes on the privacy and uses of personal information of their subscribers. The personalized advertising on Facebook invades the privacy of individuals in the advertising which utilizes personal information such as addresses, ages, diseases, interests and unauthorized disclosure without consent of the users. They should stop immediately the advertising services which monitor users’ usage patterns then send advertisings for specific products related to that field for multiple similar patterned users. In particular, this is a cyber-crime whether Facebook acknowledges it or not.

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